![]() ![]() Like this story? Sign up for the SAP Business Trends newsletter here. Corporate Impress international dignitaries, surprise a staff member on their leaving do, or enhance your special corporate event with a Scottish Bagpipe player. And if BadPiper makes a keynote appearance at SAPPHIRE NOW or becomes the next TED Talk phenom, remember where you heard about him first. A professional bagpipe player is a perfect way to add some Scottish tradition, impress your guests and get feet tapping. ![]() And it looks like he’s got the promotion thing down, influencing millions of people to buy into his unique brand of “hardcore, cranking Australian pub rock – with a Scottish instrument.”ĭoes the BadPiper change your perception about thought leadership? It certainly doesn’t have to be a white paper delivered by a guy in a tie. Jane Espie, The Phantom Piper, Inverkeithing, Scotland Playing bagpipes since the age. He’s authentic (I doubt he’s stealing his flame-throwing, head-banging shtick from anyone else). Home page of Jane Espie - The Phantom Piper, a celtic group from Fife. Ben is currently studying traditional music at the Royal Conservatoire of Scotland and recently became a member of the Red Hot Chilli Pipers. He’s definitely credible, even if his bagpipe playing is a little off message. And it’s tough to convince people that being credible and authentic is more important than staying “on message.” Promoting and measuring content effectiveness via social tools add another layer of time-consuming complexity but it’s how I stumbled upon (via StumbleUpon) the below video which inspired me to write this post.ĭon’t let the BadPiper’s green Mohawk fool you. RM A08F6E dh BAGPIPES SCOTLAND Scottish piper tartan kilt uniform highland traditional highlander bagpiper bag pipes dress costume national highlands music. It’s a lot of hard work managing two popular thought leadership channels for SAP. Scottish bagpipes Stock Photos and Images. ![]()
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